Solar lights for billboards
Solar lights for billboards
Does it make sense to illuminate billboards with solar lights? Do billboard advertisements make sense at all? What are the different possibilities of poster advertising?
Find out more about solar illuminated billboards – and what else you should know about billboard advertising.
What do I need to know about billboard advertising?
You drive your car over the highway – what do you see left and right? Sure, trees, green, depending on the area, or buildings, but definitely billboards. These make sense if you want to advertise something, be it a product or a service etc. And doesn’t it also make sense if the advertisement is visible during the day and at night?
In this article we give an overview of billboard advertising and how you can earn more income by having your signs illuminated by solar lights. With solar lights for your billboard you can save on your electric bill!
In 2019 there were over 342,000 billboards in the USA. The number has increased slightly compared to the previous year. In 2016 and 2017 there were even over 350,000. Nowadays, many companies are investing in online advertising. Nevertheless, it is clear that big format outdoor displays are still a leading advertising platform.
Number of billboards in the USA from 2016 to 2019
Is outdoor billboard advertising effective?
On average, Americans spend nearly 11 hours a week in their cars. And even the people who don’t fit that number are very likely to be on the road in a different way. The Arbitron National In-Car Study shows that 71 percent of Americans look at billboard advertising. A large proportion actually respond to this type of advertising by, for example, visiting the advertised event or restaurant.
Outdoor billboard advertising makes sense if you want to advertise something. And this something can be anything: the services of a lawyer, membership of a health insurance company, the latest burger creation of a fast food chain, a concert that is about to take place, products of any kind,… And it makes sense to have the billboards illuminated with solar lights.
A few statistical facts about billboard advertising
- 85% of drivers are of the opinion that they have discovered interesting things for them on billboards
- 80 % less is what advertisers pay for billboard advertising compared to TV advertising
- 71% of Americans look at outdoor billboard advertising
- 58 % have seen restaurant advertisements and visited this restaurant later
- 56% talked about it after seeing a poster advertisement
- 44% were referred to a radio station via billboard advertising, which they then listened to
- 33% turned on a specific TV channel because of a poster advertisement
- 32% of motorists visited a company advertised on a billboard in the same week
The different types of billboards
There are numerous types of billboards for advertising. We would like to give a small overview.
Classical billboard
Classical billboard
The classic billboard is also often referred to as a bulletin. This is the name given to the large advertising spaces that can be found on busy roads such as highways. Large as they are, they easily attract the attention of road users, whether they are car drivers, pedestrians or otherwise. One reason why their size has grown over time is that vehicles have become faster.
Vinyl billboard
Vinyl billboard
This is a type of billboard. In fact, a large part of today’s billboards are vinyl billboards. The specification refers to the material that is used, also known as PVC. It is well suited for outdoor advertising as it can withstand harsh weather conditions.
Digital billboard and wallscapes
Digital billboard and wallscapes
While on many highways you can still see the classic billboards, in cities (but not only there) more and more digital billboards are appearing. The advantage: The content can be easily changed or adapted, they can be animated and thus attract even more attention, but of course a certain amount of power is required for this digital type of display.
Mobile billboard
Mobile billboard
Mobile billboards are moving advertising. Mobile in the sense that they are not fixed to a certain place, as they are located on the side of certain vehicles. Not to be mistaken for advertising printed on trucks.
Painted billboard
Painted billboard
This type of billboard advertising has become less common these days. Most billboards are made of printed advertising, although the material and type varies.
Other types of billboard advertising
Other types of billboard advertising
There are more types of billboards such as three-dimensional advertising surfaces and scented billboards for example. They are less common. Yes, the latter do indeed exist. However, they are very rare.
How to advertise on a billboard
One should not advertise on a billboard just to have billboard advertising. You should think sensibly about what you want to advertise and what information is absolutely necessary. Don’t forget that many people will pass it in their car and need to be able to capture the information in a short amount of time. How to best design the content of a billboard ad? One could write whole books about it. How to put the message on your own billboard? It might be best to consult a professional, there are enough companies that specialize in this kind of advertising.
But it is most important that your advertisement is visible. Even at night or when it is dark due to weather conditions. With digital advertising walls you don’t have to think about it, because they are illuminated anyway. More common, however, are still the classic billboards. So this is where lighting is needed.
How to light your billboard with solar
Solar billboard lightning has some advantages compared to other lighting. It can be used everywhere, even where electricity is difficult to access. It costs nothing apart from the original purchase, because the sunlight produces the energy. Even on dark days with bad weather the produced energy is usually sufficient and still free of charge. Contact our experts if you want more detailed information.
We can provide you with solar powered lights and lights specifically designed for billboard advertising. We would be happy to generate light for your billboard advertising with a solar billboard light – and without any electricity costs.
Here you can find more information about our solar billboard lightning systems. Fill out our Billboard Sizing Request Form. It is very simple.