National Advertising CampaignAdam
Silicon Solar Inc has been a world leader in innovative solar technologies for the last few years, but has remained mostly and e-company, relying on the internet for most of its promotion, advertising, and selling. 2007, however, marks a new, bigger company, and a new, bolder marketing strategy.
Silicon Solar President and founder, Adam Farrell, says “Internet marketing is easy…and it’s safe. Marketing on the internet is relatively inexpensive, and can easily and quickly be changed if something goes awry. And, for many years we have dominated the Internet market for solar energy goods, but I feel that it is time to expand…time to branch out…time to take some bigger risks and see where that leads our company.”
Silicon Solar began testing its print advertising campaign in February. The company chose one of its product lines, the SunPal, a series of solar powered lights for real estate signs. The product had been hugely successful before the advertising went into place, and the line dominated the solar real estate sign light market, which it created. Seeing the success of the product and wanting to build an even larger customer base, the company decided to place advertisements for the SunPals in two respected, high-volume real estate magazines; Real Estate Business and Creative Real Estate Lifestyles.
With the success of the print advertising campaign for the SunPal, Silicon Solar expanded it’s reach into the print world shortly thereafter. The company now has ads in place and ready to be printed in two successful renewable energy magazines, with coverage of a larger segment of their product line, now incorporating the SunMaxx solar hot water heaters, their GridMaxx Grid-Tied solar kits, their line of high-efficiency solar panels, and other products that the company feels their customer base would be best served by.
Katie R, a Realtor from Arkansas saw the company’s ad for the SunPal in Real Estate Business Magazine, and loved what she saw. She quickly called the company and ordered a couple to try out. And Katie is not alone, but just one of many new customers that Silicon Solar has been able to reach out to and help through this new marketing initiative.
Silicon Solar Vice President, Matthew Farrell is truly excited about this new direction for the company: “We have hit that critical point where we know that we have the tools and the skills to offer our services and products to the widest possible audience of people, and these new magazine advertising initiatives are the perfect medium to ensure that our message is seen by those people that have a true need that can be addressed with our products and expertise. I believe that this is the best step forward the company has taken to date. If we can help educate even one more person about the benefits of solar power, then this new initiative will have been worth it.”
Obviously Silicon Solar and their customers are expecting things in the near future.